Overall, your website is in a really great place for you to start refining your SEO and site structure to help your audiences find you. You've got a lot of content, your social posting is strong, and you're operating in a growing industry. My main recommendation for you would be to map out the search terms your audience are using, and the ones you want to rank for. After that's done, it's a case of working through your pages and updating your meta title, description, URLs, on page content and links.
Website structure is the other area I feel you would benefit from reviewing. Many pages are duplicated, and having to click on page 1, 2, 3 etc. isn't the best for user experience. I recommend that you work on your overview blog pages (breakfast, lunch, dinner) and link to those from the homepage, as opposed to every blog. Then you can start to focus on the SEO of your overview pages for terms such as 'Vegan breakfast ideas', and keep your homepage cleaner.
The performance of your website in organic search engines depends on many factors, both on your site and off of it. This report looks to highlight some of the key issues and opportunities in relation to your on site SEO. Often companies don’t realise how much can be gained by making sure the configuration of the website is done to best practices.
We’ve broken this report down into key sections about your website, detailing the areas that affect positions in search the most.
We’ve checked your positions in Google for some keywords that we think are relevant to your business. This isn’t an extensive list of terms, you may hold positions for other things, but it gives us a starting point for this report. Where the report has a dash (-) it means that the site is outside of the top 100 for that term.
The vegan industry is growing really quickly, which means there are a lot of potential search terms you could be ranking for. Unfortunately, that also means it's pretty competitive. With a good SEO strategy in place, you can really start to target specific terms you think your audience are using, and that your website relates to. There's a lot of opportunity with SEO for you, and I recommend the following:
One of the the most important onsite SEO elements, the Page Title should be keyword rich with the highest value keywords as close to the start as possible. It’s the blue text you see in search results, it also appears in your tabs at the top of your browser and is often the text used when sharing a page on social media. Every Page Title should be unique and make maximum use of the 50-60 character space available.
Headings are often thought of merely as styling for text on websites, while partly true, they also provide structure to the page for both Google and users. Each page should have a single h1 and then be broken down with h2s, h3s and so on.
Headings should be unique and include plenty of targetted keywords.
Paragraph text. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Paragraph text. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth..
Paragraph text. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
Paragraph text. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
Paragraph text. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
Including keywords in URLs (page addresses) helps both the user and Google understand what a page is about. It is always good to include keywords to maximise the opportunity.
You've done a great job with your URL's matching the on-page keywords and content. URL's contribute to SEO and Google's understanding of what a page is all about. You should look to incorporate 'vegan' into your URL's to help create a distinction between, i.e. Breakfast Burrito recipes and Vegan Breakfast Burrito recipes. Inserting vegan beforehand just helps to narrow down who your page might be shown too.
How you link to pages within your website affects how search engines understand the site’s structure. Links should always have strong Anchor Text, meaning the wording used should clearly describe the page you are linking to. Click here, read more and alike are weak and give the user and search engines no context as to what the link refers to.
Your internal link structure is not bad; you're using appropriate anchor text (the words directly linking to a page) for the destination URL in most cases. However, there are a few areas for your attention. Look for opportunities to include 'Vegan' within your anchor text, i.e. 'Vegan Breakfast' -> https://veganpunks.co.uk/recipes/breakfast (although I'd also change the URL to include 'Vegan').
There are also a few instances where you're linking to the 'Recipes' page with varying anchor text. For example: Food Anarchy, Vegan Punks, Coming Soon and an additional two links to the page from the homepage with no anchor text at all. This isn't a major issue, but staying consistent with the text you're linking to reinforces what your page is about to search engines. Overall, your internal links are fine, but I'd focus on changing the wording linking to your pages, and remove links to pages that are currently a placeholder for future content.
Having links from other websites to yours will improve the positions you have in search engines. We are not going to go into too much detail about links in this report as we are focussing on the on-site elements, but we have checked to see how many you have.
Optimisation of images is often overlooked in respect to website SEO but it can play an important role. All images loaded to the site should have a good descriptive file name and include alt text, which helps search engines understand what the image is and also helps people with accessibility issues.
Images represent an excellent opportunity to appear in Google image search results, and more often than not they're overlooked. It looks like you're taking the photos yourself, which is a really great thing, but there are a few areas for improvement:
The amount of written content you have on your website directly impacts the positions you hold in Google, the more content you have the more opportunity there is. Best practice is for each page to have 500-1000 words of optimised content.
Your content is great. After all, it's one of the main attractions of your website. If you don't already have a content schedule, I recommend that you sit down and plan out the next 6, 12 months of writing in advance. From this, you can also start to build an annual social media schedule to help get your content exposure.
Google is now crawling websites in their mobile form, rather than desktop. What this means is that if your website doesn’t work well on mobile or hides content, you will be penalised in their results.
Good job having a mobile responsive website! Use this test when you make future changes if you're worried about how they display on mobile: https://search.google.com/test/mobile-friendly
The speed that your website loads for users impacts both your positions in search and also the user experience. We are always aiming for websites to load within 2-6 seconds. There are occasions where slower is acceptable but if you want to keep people on the site this is by enlarge what you should be aiming for.
Having a secure site is vital for many reasons but especially so since modern web browsers point out to users when a site isn’t secure. All websites should have an SSL certification and sit on https rather than http.
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