Search Engine Optimisation (SEO)

Build your organic traffic.

Merit-based SEO

SEO

You want to be at the top of search results (we all do), but why should Google promote you over your competitors? Our approach to SEO is by systematically outperforming your competitors in every way.

Get to the top because you deserve it.

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The four key areas of SEO:

Optimisation

Technical

Website configuration

Content

Original written content

Links

Quality inbound links

Behaviour

Improving user experience

Our approach to SEO:

We work across all of the key areas of SEO, targeting those that’ll yield the best results in the fastest times first. Here’s how we do it…

Site review and intial research

Understanding where your site is and why

We start by reviewing your current positions in search engines for terms relating to your business. Once we know where you are, we get to work looking at why you’re there. Using a piece of sophisticated software, we crawl your website in much the same way Google does, giving us an overview of how the site has been configured and how it could be improved.

1

Technical site improvements

Fix any issues and configure the site to best practices

It’s vital before undertaking further work on the site that any problems or concerns are resolved. Fixing these issues will often give almost instant improvements to your positions in Google and will also give us a solid base to build on.

2

Unique, interesting and engaging content

Blog posts, case studies, news and events, tutorials and more

An effective SEO campaign starts with content - it’s the king of SEO. We need a regular feed of new and interesting copy to load into the site. It needs to answer people’s questions, be on topic and most importantly, be original. Finding the time to write for your website regularly can be difficult, which is why we offer a modestly priced copywriting service for you to use as and when you need it.

3

Merit-based link building

Get people talking about your excellent new content

Having links from other websites to yours passes some of their credibility on to you which in turn improves search engine positions. Having already created some high quality, useful and original content, we now look for linking opportunities and reach out to those who we think will find what you’re doing interesting and valuable.

4

Improve the experience your users have

The longer people stay, the better

If people leave your website almost immediately after arriving from Google, whether that’s because of speed, design or content, it sends a clear message that the site Google decided to show doesn’t solve the question the user had. By improving your website’s user experience and keeping people engaged, Google will see that your site is popular and reward you with higher positions.

5

Track positions, report and learn

Monitor progression, track results and continue to learn

Keeping track of the performance of an SEO campaign is essential, and we’ll provide you with monthly updates, covering everything from your positions in Google to how users are behaving on your website. Using this information, we can all collectively learn and continue to improve the performance into the future.

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Our approach to SEO:

We work across all of the key areas of SEO, targeting those that’ll yield the best results in the fastest times first. Here’s how we do it…

Site review and intial research

Understanding where your site is and why

We start by reviewing your current positions in search engines for terms relating to your business. Once we know where you are, we get to work looking at why you’re there. Using a piece of sophisticated software, we crawl your website in much the same way Google does, giving us an overview of how the site has been configured and how it could be improved.

1

Technical site improvements

Fix any issues and configure the site to best practices

It’s vital before undertaking further work on the site that any problems or concerns are resolved. Fixing these issues will often give almost instant improvements to your positions in Google and will also give us a solid base to build on.

2

Unique, interesting and engaging content

Blog posts, case studies, news and events, tutorials and more

An effective SEO campaign starts with content - it’s the king of SEO. We need a regular feed of new and interesting copy to load into the site. It needs to answer people’s questions, be on topic and most importantly, be original. Finding the time to write for your website regularly can be difficult, which is why we offer a modestly priced copywriting service for you to use as and when you need it.

3

Merit-based link building

Get people talking about your excellent new content

Having links from other websites to yours passes some of their credibility on to you which in turn improves search engine positions. Having already created some high quality, useful and original content, we now look for linking opportunities and reach out to those who we think will find what you’re doing interesting and valuable.

4

Improve the experience your users have

The longer people stay, the better

If people leave your website almost immediately after arriving from Google, whether that’s because of speed, design or content, it sends a clear message that the site Google decided to show doesn’t solve the question the user had. By improving your website’s user experience and keeping people engaged, Google will see that your site is popular and reward you with higher positions.

5

Track positions, report and learn

Monitor progression, track results and continue to learn

Keeping track of the performance of an SEO campaign is essential, and we’ll provide you with monthly updates, covering everything from your positions in Google to how users are behaving on your website. Using this information, we can all collectively learn and continue to improve the performance into the future.

6
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Want to outperform the competition?

Get in touch

Get in touch

01202 037 746
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