Reach those who’ve engaged with you before.
You’ve probably seen remarketing in action - remember that product you looked at on Amazon that’s now showing up on Facebook and other sites around the internet? Yeah, that’s remarketing. Can it be annoying? Yes. Is it effective? Very.
We create lists of people based on their interactions with your business, website or app. Once we’ve captured that information we can run specific ads to them on Facebook, Google and other platforms.
Remarketing gives you a second bite of the cherry - these people have interacted with you before, so there’s a good chance they will again. It’s low hanging fruit, and we see this reflected in the performance of these campaigns compared to reaching out to new people.