Your website is currently great in terms of user experience, however, there's a lot of opportunity to implement better SEO practices.
It's difficult to target keywords that are valuable to your business through your current site structure. Although you could look to optimise headings, text, images etc on your current pages, they're informational led, so key terms may come across forced. There are still several headings that could be reworked, however.
We recommend that you consider a content strategy that allows you to hit keywords in a more natural way. For example, creating a blog post discussing 'Why a community review is the only one you need'. Through these posts, you could really hone in on the terms you want to rank for, without impacting the information your users need to make a purchasing decision.
I've found (through your Linkedin profile) remnants of an old blog https://blog.rekit.me/, is there a reason you stopped taking this approach, or do you have any questions about blogging?
Furthermore, there's a lot of duplicated page titles and no meta descriptions for your pages. These fields are both important for helping users find you, and convincing them to click on you in search engines. We would recommend that you look at this issue as a priority.
The performance of your website in organic search engines depends on many factors, both on your site and off of it. This report looks to highlight some of the key issues and opportunities in relation to your on site SEO. Often companies don’t realise how much can be gained by making sure the configuration of the website is done to best practices.
We’ve broken this report down into key sections about your website, detailing the areas that affect positions in search the most.
We’ve checked your positions in Google for some keywords that we think are relevant to your business. This isn’t an extensive list of terms, you may hold positions for other things, but it gives us a starting point for this report. Where the report has a dash (-) it means that the site is outside of the top 100 for that term.
One of the the most important onsite SEO elements, the Page Title should be keyword rich with the highest value keywords as close to the start as possible. It’s the blue text you see in search results, it also appears in your tabs at the top of your browser and is often the text used when sharing a page on social media. Every Page Title should be unique and make maximum use of the 50-60 character space available.
Headings are often thought of merely as styling for text on websites, while partly true, they also provide structure to the page for both Google and users. Each page should have a single h1 and then be broken down with h2s, h3s and so on.
Headings should be unique and include plenty of targetted keywords.
Paragraph text. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean.
Paragraph text. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth..
Paragraph text. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar.
Paragraph text. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way.
Paragraph text. When she reached the first hills of the Italic Mountains, she had a last view back on the skyline of her hometown Bookmarksgrove, the headline of Alphabet Village and the subline of her own road, the Line Lane.
Including keywords in URLs (page addresses) helps both the user and Google understand what a page is about. It is always good to include keywords to maximise the opportunity.
Your website URLs do a great job at explaining what the page is about, but there's little consideration for keywords. You're currently not ranking highly for 'Rekit', which is definitely an area to focus on.
There is an opportunity to add your brand name into some of the URLs. For example www.rekit.me/contact could become rekit.me/contact-rekit. The same applies with www.rekit.me/download becoming www.rekit.me/download-rekit.
If you add pages in the future or start content marketing, make sure that your URLs are including either keywords or your brand name.
How you link to pages within your website affects how search engines understand the site’s structure. Links should always have strong Anchor Text, meaning the wording used should clearly describe the page you are linking to. Click here, read more and alike are weak and give the user and search engines no context as to what the link refers to.
The majority of your internal links are from navigation sections, which means adding in keywords here could affect the page layout. Although you're limited on using keywords for pages such as 'Privacy Policy', consider adding your brand name in to help ranking for 'Rekit'.
For example, instead of using link text such as 'Download', it could read 'Download Rekit'.
You're also not linking to your pages in your on-page content, so it's worth looking for opportunities to add this in. Even small changes such as linking to your home page every time 'Rekit' is referenced will help you rank higher for your brand name.
Having links from other websites to yours will improve the positions you have in search engines. We are not going to go into too much detail about links in this report as we are focussing on the on-site elements, but we have checked to see how many you have.
Optimisation of images is often overlooked in respect to website SEO but it can play an important role. All images loaded to the site should have a good descriptive file name and include alt text, which helps search engines understand what the image is and also helps people with accessibility issues.
There's definitely an opportunity to optimise your images for SEO. The file names aren't a random assortment of letters or numbers, so good job at naming them appropriately, but consider adding in your brand name or keywords.
Your images are also all missing alt-tags which holds SEO power, so look at adding this field in. Again, insert your keywords in where possible and your branded name in all other instances.
Not only is this good for your organic ranking, but your images may start ranking for your keywords/ brand name, which is never a bad thing!
The amount of written content you have on your website directly impacts the positions you hold in Google, the more content you have the more opportunity there is. Best practice is for each page to have 500-1000 words of optimised content.
Your website is trying to convert users into app-downloads. With this in mind, your on-page content is displayed well, informative and comes in a variety of text, images and videos.
We're not recommending that you look to stuff keywords into your current pages, as they won't fit in naturally and could detract from the user experience (which is what you're playing off to convert users). Instead, consider a content strategy that would serve as a place to target keywords in a more natural way.
Google is now crawling websites in their mobile form, rather than desktop. What this means is that if your website doesn’t work well on mobile or hides content, you will be penalised in their results.
Your website has been optimised for mobile display, which is paramount for your business as it's trying to draw in app downloads. Good job!
The speed that your website loads for users impacts both your positions in search and also the user experience. We are always aiming for websites to load within 2-6 seconds. There are occasions where slower is acceptable but if you want to keep people on the site this is by enlarge what you should be aiming for.
Having a secure site is vital for many reasons but especially so since modern web browsers point out to users when a site isn’t secure. All websites should have an SSL certification and sit on https rather than http.
Your website has a security certificate which is looked upon positively by Google, and provides your users with security, nice one!
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