This client suffered with what many others do, a website that looks good but doesn’t perform. Whilst there was nothing particularly wrong with the design of the old site, it hadn’t been setup according to SEO best practices so visitor numbers were low and the client never got enquiries form the site.
At first, we looked to see if the existing website could be optimised to perform better in search to avoid the need to rebuild from scratch. Unfortunately, we were limited to the constraints of Squarespace, which didn’t allow us the ability to implement SEO best practices.
We set about developing a new website to provide a solid foundation from launch and into the future. From the initial design consultation it became apparent that the building services offered were to a high standard, we wanted to replicate this attention to detail in the design of the new website.
For this project we were responsible for designing the site, updating company branding, copywriting and SEO. So we had good scope and the ability to create a stunning design without any constraints..
We wanted to give the client a bold and modern design that shouted construction, whilst keeping customer service, excellence in project management and attention to detail at the forefront.
By using imagery of old work tools and a script font we softened the modern layout, bold typeface and colour pallet to achieve the feeling of trust and experience.
Custom CSS animations were used to underline headings as you scroll through the page, this added some subtle movement to the website and highlighted important text, helping users digest written copy and lead them through the pages.
We’re really proud of the finished product and as is the client. Having design freedom allowed us to produce a new brand identity and a high performing website, both of which will assist an already successful business to attract a more refined customer demographic.
Everything we do at Digital Mast is geared towards performance and whilst a good looking website that’s on brand for the target market is important, it’s not necessarily our primary focus. A beautiful looking website that doesn’t attract new users is never going to have an impact on the future success of a business. So what’s more important to us is how we can drive people to a website, primarily focusing on the most sustainable method of organic Google search
results. Users who search for a specified service already have intent to find a solution or atleast learn more about a specific query.
As with all websites we develop where there’s opportunity for SEO improvements, this one had instant gains in search rankings from go live and continues to improve over time.
[NEED A TESTIMONIAL FROM MATT]
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